Three distinct areas? We believe more in distinct concepts and parts of a process that reflect an integrated strategy, with the goal of creating or realigning, maintaining or increasing, the reach, awareness, and success of a brand, event, or space.
It's not enough to promote yourself and think that you'll be viewed with relevance and favorably by the public. And what is the area responsible for helping marketing in this regard? Public Relations and its 4 Rs: Recognition, Reputation, Relationships, and Relevance. Building, promoting, and preserving them are the goal.
It was in this area that the creation of this agency was based in 2014. With friendships in the events, restaurant, and nightlife industries, we began by assisting them with the key element of any event or venue: Public Relations.
And following new trends, it quickly became clear that networking was no longer enough to have a guest list that caters to the desired audience and media coverage thanks to press relations (a benefit through partners). Now it's crucial to work on the 4Rs, not only offline but also online, and so we expanded our benefits to
Digital Public Relations, working in Influencer Marketing.
Public relations was the founding benefit. Deep down, we've always been good at making friends.
62% of consumers don't trust brands as much as they should.
If the founding benefit was Public Relations, when the theme was an event, it quickly had to evolve into organizing it as a whole, because true friends don't stand still in the face of difficulties. No Public Relations strategy survives when a product doesn't deliver or has perfectly avoidable flaws. It was time to bring together know-how, partners, and suppliers to offer the second benefit.
Public or private, institutional, commercial or celebratory, formal or informal, internal or external, glamorous or casual, large or small, at your "home" or anywhere else, it doesn't matter, our team is ready to support you in designing, producing, communicating, and managing your event as if it were our own!
It's your special day and as true friends would say, relax and enjoy, we'll take care of everything!
The majority (97%) of B2B marketers believe that in-person events have a major impact on achieving business outcomes.
88% of brands use social media to increase awareness before, during and after an event.
Brand activation seeks to engage consumers meaningfully, creating emotional connections that reinforce brand loyalty and identity.
A friend in need is a friend indeed. It's time to think strategically about your brand, and we're here to help you get it out there.
We want to help build the recognition, reputation, and relevance you deserve, and as good friends, we promise to take good care of your brand.
People don't buy goods and services. They buy relationships, stories, and magic.
Your brand is what people say about you when you're not in the room.
After Public Relations and Events, it was time to ensure flexible, fast, and effective communication responses, ensuring perfect alignment between the characteristics and target audience of a new product, brand, space, or event, to avoid misalignments that could cost its success. And thus emerged the third benefit: Communication.
However, globalization and digital have exponentially increased consumer options and the need to be competitive and assertive. If being and appearing to be wasn't enough, now it's also necessary to show it! And showcase it with reliable features, through the right channels, to the right audience, in the most effective and efficient way, and preferably with the ability to quantify the return on investment.
Solution? Digital Marketing and its performance techniques! However, strategy in the digital environment is a living organism, requiring constant analysis and specific knowledge in which we specialize daily.
Do you know the 7 main Digital Marketing channels?
Do you know the difference and when to create a website, landing page, or hotsite?
Do you know which social network is best for your brand and how to manage it, grow your community, and generate interactions?
Do you know how to generate reach, traffic, leads, or sales conversions?
Do you know how to make your brand appear in Google searches?
Do you know what Click-Through Rate (CTR) means and what it says about your campaigns?
Do you know the rules that images used in Social Media Ads must follow for best performance?
Not comfortable in these areas? Don't worry! True friends appear when it matters most! Focus on your core business and operations, and we develop your branding, develop, and execute multichannel digital marketing and communication strategies.
86% of consumers say search engines are very important in the buying process; 50% of consumers use a combination of search and social media to fuel their purchasing decisions, and 25% have visited company websites (...) 38% of people have recommended a brand they "like" or follow on a social network?
Google accounts for 94% of all organic searches, and 75% of people never scroll past the first page of search engines, and the top five pages receive 70% of clicks (...) 60% of Instagram users say they discovered products on social media.
