It's not enough to promote yourself and think that you'll be viewed as relevant and favorably by the public. And what is the area responsible for helping marketing in this regard? Public Relations and its 4 Rs: Recognition, Reputation, Relationships, and Relevance. Building, promoting, and preserving them are the objective.
It was in this area that the creation of this agency was based in 2014. With friendships in the events, restaurant, and nightlife industries, we began by benefiting them in the key element of any event or venue: Public Relations.
And following new trends, it quickly became clear that networking for a guest list that meets the desired audience and media coverage thanks to press relations (benefit through partners) was no longer enough. Now it's crucial to work on the 4Rs, not only offline but also online, and so we expanded our benefits to
Digital Public Relations, working in Influencer Marketing.
Public Relations, this was the founding benefit. Deep down, we've always been good at making friends.
62% of consumers do not trust brands as much as they should.
We are eager to work on our friendship. Now that you know our story, let us get to know you. Send us a friend request, join the group, and benefit from us!